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THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
213: Falling in Love with a Great Job
It’s February – let’s talk about falling in love – with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job is a lot like dating and finding the best fit. It’s packed full of inspirational ideas to really figure out if a job is a fit for you. In this crazy time of job changing, this podcast guides listeners on both sides of the romance to find harmony.
212: Federal Infrastructure Package
Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume of federal investment since professional services marketing became a thing. The impacts of the infrastructure bill will be profound. In Episode 212, Frank talks to two people who have been tracking it and gearing up. Anthony Jeffers with Hensel Phelps and Stephanie Nelson with Capital Pipeline are working on this from every angle and bringing good advice for professional services marketers and their seller-doers as we all prepare for the impact.
211: Effectively Managing Stressful Situations
Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squared Solutions about how to manage situations specific to our everyday lives. This is a high-impact, high-value show with good tools and insights.
210: Building Your Bravery Muscles
Deirdre Gilmore visits with Tiffany Gorrell of GLHN Architects and Engineers about her journey in fulfilling a big, hairy, audacious goal (BHAG).
209: Goal Setting – It’s not just an annual PSM Show tradition!
Keeping with David and Josh’s concept of ending the year on Goal Setting, Frank Lippert and Deirdre Gilmore share their thoughts about business and personal goal setting. They share advice on when and how to go about it and provide takeaways for staying on track (or not) with the goals you set.
208: The Beginning of Us, Part 2
On Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transformed her career and life.
207: The Beginning of Us, Part 1
On the first full episode with Deirdre Gilmore and Frank Lippert, the hosts share more about themselves. Part 1 is a deep dive with Frank Lippert, FSMPS, CPSM.
206: Future of PSM.show
Did you know we have been hosting PSM.show for 4 years? To celebrate, we’ve got a big announcement! On today’s episode, we reminisce a bit about the past, but mostly we make some bold predictions for the future of PSM.show
205: Content for Positioning
What are some content ideas that will help position A/E/C firms as the go-to expert? David and Bryon McCartney talk about how firms might handle content creation.
204: Changes to Instagram
We all think of Instagram as a photo-sharing app, but how is Instagram changing? Josh and David unpack what this may mean for your firm.
203: Innovation
How should we define A/E/C innovation? Josh chats with author Carla Johnson about her latest book, “RE:Think Innovation.”
202: Brand Personality
What are brand personality attributes, and how can you apply those concepts to your A/E/C firm? Josh and David discuss this foundational element to branding.
201: Trust in Digital Marketing
David speaks with advisor, author and speaker Steven Morris about establishing trust in digital marketing.
200: Designing an Experience
Josh and David discuss what is experience design and how to create great experiences for clients and employees.
199: The Value of SMPS
Josh talks with two ex-Presidents (of SMPS) about the value of SMPS membership.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
Damion Morris, CPSM
Marketing & Communications Manager for PCL Construction
Damion Morris is a creative strategist, marketing leader, and keynote speaker who helps leaders, marketers, and creatives lead with clarity, communicate with depth, and show up authentically.
He serves as Marketing & Communications Manager for PCL Construction’s California Buildings District, the company’s largest and fastest-growing region with more than $1B in annual revenue. His work focuses on translating complex pursuits into clear, compelling stories inside high-pressure environments.
As a speaker and co-host of the PSM Show, one of the AEC industry’s leading marketing podcasts, Damion explores leadership, creativity, and communication through the lens of authenticity. His talks blend strategy and storytelling with insight, humor, and practical perspective.
A Certified Professional Services Marketer (CPSM) and longtime SMPS leader, Damion has served as past president of SMPS Los Angeles and 2025 Program Chair for Amplify AEC. In 2025, he received the Leonardo Award for excellence in marketing leadership and communication.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
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