THE PODCAST FOR AEC MARKETERS

The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.

243: 2023 Recruiting Part 1: Why your job postings aren’t working

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide. Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. She spoke at the SMPS Pinnacle Experience in November 2022, and what she shared about writing effective job postings was so profound, we had to get her on the podcast.

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242: Career Path Pt 7: Nerding out to find your way in A/E/C

In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experience in A/E/C. Self-proclaimed engineering nerds, Frank and Kristi discuss the more interesting aspects of civil works projects and how to develop relationships and work more effectively with technical experts.

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241: Now Presenting: Tips from the Trade

Dean Hyers’ background is almost stranger than fiction. He’s worked as a film director, coached courtroom presence, developed closing arguments for trials, and taught acting to covert government agents. Troy Parkinson has his own arts-to-AEC journey as a film producer for Discovery Health and the History Channel and the Director of Production for the Minnesota film commission. Now they teach, coach, and inspire AEC professionals to win more business by maximizing their confident presence. Dean and Troy chat with Kate Robinette about team unity, authenticity, culture, theater, film, and more leading up to their keynote address at SMPS Southeast Regional Conference 2023.

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240: The Art of Compassion and Empathy

Cylk Cozart is a renaissance man — an actor, director, producer, writer, and basketball player with a genuine passion for living. His life’s journey hasn’t always been an easy one, but his resilience, determination, and kindness have become his approach to everything. Cylk will be a keynote presenter at the March 2023 SMPS Southeast Regional Conference, speaking on The Art of Compassion and Empathy Shared Through Film. Join Deirdre Gilmore and Kathryn Ness as they share stories, hear some life lessons, and get inspired by Cylk.

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239: The Difference Between Try and Triumph is Just a Little “Umph”

The longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D’Arcy in the USA, from 3 April 2022 to 5 August 2022. Dana discovered this Guinness World Record in 2016 and set a personal goal to beat it. But it wasn’t until around 2018 that she felt she could even attempt it. Unfortunately because of the pandemic, she had to wait until 2022. In August of 2022, she rode over 80,000 miles in 125 days on a 2020 Harley Davidson Road Glide Limited. Listen in as Deirdre gets the full story and inspiration from Dana. Lesson learned: you can do hard things.

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238: Friend Hat/Boss Hat

In our best jobs, we have friends at work. But what happens when one of your friends becomes your boss? Or what happens when you and your boss start to become friends? Listen in as Frank and Kate talk about the one tool that helped them preserve the friendship and the working relationship over the years.

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237: Managing is Theater

Why is being a manager almost as scary as speaking in public? And why are we struggling to do this well? We’ve seen the research – people don’t leave jobs, they leave their manager. But what if managing others was a team effort? What if it worked like a theater production and you are part of an ensemble cast? Join Mary Abbajay, author of “Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss” as she and guest host, Kate Robinette, talk about where to start, the roles we play, and how to make work relationships work.

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236: The Year of Random for a Purpose

Deirdre and Frank reflect on 2022 and dream about what is ahead for 2023. They talk about personal and professional growth, lessons learned, and the play of randomness and intention that brings surprising results. It’s a warm, sincere conversation between two good friends that’s as rich and filling as a cup of homemade hot cocoa. Grab a holiday cookie, a fuzzy blanket, and join the fireside chat.

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235: Amazing Hit Rates are Possible, just ask Chelsea Pozar and Gabe Lett

Chelsea Pozar with Studio W Architects and Gabe Letts with Allgeier, Martin, and Associates talk about how they have maintained great hit rates (upwards of 70%) year after year. Learn about their two different cultures and leadership styles from an architecture and engineering perspective. They offer tips and advice for helping your professional services marketing team and firm leadership get smarter, wiser, and more in control of what they pursue and win.

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234: Influencing the Tide – Maisha Christian

2023 SMPS Pacific Regional Conference keynote, Maisha Christian, is a professional coach in AEC who brings a fresh perspective to charting your own career path by influencing the tide through your vision. Deirdre, Frank, and Maisha talk about leadership, authenticity, core values, and stretching to thrive. They get real about advocating for yourself, finding influencers, taking risks, and trying new things to get where you want to go.

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233: One Year: Soul Food

Frank and Deirdre check back in with PSM Show hosts emeriti David Lecours and Josh Miles one year after they passed the baton. They catch up, talk about authenticity, and explore what’s next. Then Frank and Deirdre reminisce about favorite episodes, lasting messages, and lessons learned. Share some PSM Show soul food with friends.

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232: Career Path Pt 6: Killing it, Millennial Style, with Faith Perez

Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing’s project manager and chief organizer, Faith Perez. The conversation focuses on organizational and project management skills while offering lots of tips and tricks to get and stay organized and be more productive with your day. Bonus, some great work/life balance advice, too.

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229: Is This the Right Job for Me – Conducting Interviews from the Driver’s Seat with Keelin Cox

Keelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.

This episode continues an episode on Keelin’s podcast, the AEC Marketeer, where she and Frank talked about how job interviews are changing. Check out the AEC Marketeer episode here (Episode 73, aired 9/14/22). In this episode, Frank and Keelin discuss different ways of answering questions prospective employers ask, and how to take it to the next level.
Resources:
• Indeed Article
• You’re Not Listening: What You’re Missing and Why It Matters by Kate Murphy
• Dare to Lead by Brené Brown

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Your Hosts
Deirdre Booth, FSMPS, CPSM

Deirdre Booth, FSMPS, CPSM

President + Lead Strategist, TankGirl Marketing

Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.

Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.

Damion Morris, CPSM

Damion Morris, CPSM

Marketing & Communications Manager for PCL Construction

Damion Morris is a creative strategist, marketing leader, and keynote speaker who helps leaders, marketers, and creatives lead with clarity, communicate with depth, and show up authentically.

He serves as Marketing & Communications Manager for PCL Construction’s California Buildings District, the company’s largest and fastest-growing region with more than $1B in annual revenue. His work focuses on translating complex pursuits into clear, compelling stories inside high-pressure environments.

As a speaker and co-host of the PSM Show, one of the AEC industry’s leading marketing podcasts, Damion explores leadership, creativity, and communication through the lens of authenticity. His talks blend strategy and storytelling with insight, humor, and practical perspective.

A Certified Professional Services Marketer (CPSM) and longtime SMPS leader, Damion has served as past president of SMPS Los Angeles and 2025 Program Chair for Amplify AEC. In 2025, he received the Leonardo Award for excellence in marketing leadership and communication.

GUEST HOSTS

Kate Robinette, CPSM

Kate Robinette, CPSM

Partner, GO Strategies

Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.

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Kathryn Ness, CPSM, CPLC

Kathryn Ness, CPSM, CPLC

Partner, GO Strategies

Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations. 

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Hosts Emeriti

David Lecours

David Lecours

Principal, LecoursDesign

David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.

David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.

LinkedIn
Instagram

Josh Miles

Josh Miles

Consultant and Fractional CMO

Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.

Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.

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Instagram

Frank Lippert, FSMPS, CPSM

Frank Lippert, FSMPS, CPSM

Founder/Partner, GO Strategies

Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).  

Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable. 

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