Listen:
THE PODCAST FOR AEC MARKETERS
Join Deirdre Booth for honest conversations about marketing, business development, and life in the AEC industry. Hear practical ideas, fresh perspectives, and stories from the people shaping architecture, engineering, and construction. Bring your curiosity. Pull up a chair.
155: Lindsay Diven on Positioning Your Firm Before the RFP
Josh Miles interviews Lindsay Diven about positioning your firm before the RFP.
154: Project Case Stories
David and Josh discuss how to share information about your projects—as a case story.
153: Heidi Trost on Website UX
David Lecours talks with Heidi Trost about the user experience of AEC Websites.
152: Building Your Network
David and Josh talk about how and why to build your professional relationship network.
151: Jesse Garcia on Researching Marketing Firms
Josh Miles interviews Jesse Garcia about researching marketing firms.
150: Gensler on Marketing
David and Josh discuss key marketing takeaways from the book, Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm by Art Gensler.
149: Bill Strong on Personal Visioning
David Lecours interviews Bill Strong, FSMPS about personal visioning.
148: Are You Ready to Podcast?
Are you considering launching your own podcast? Josh and David unpack what you should think through before you ever hit record on your first episode.
147: Carol Doscher on Presentation Interviews
David Lecours interviews Carol Doscher about presentation interviews.
146: Client Feedback
Josh and David discuss the challenges of getting feedback from your clients to let us know where we really stand.
145: JonRobert Tartaglione on Neuroscience of Client Behavior
Josh Miles interviews JonRobert Tartaglione about the neuroscience of client behavior.
144: Weekly Planning
Josh discusses with David a few tips about planning your week in advance.
143: Ted Sive on Meetings
David Lecours interviews Ted Sive about becoming a better meeting facilitator.
142: Power of Moments
David and Josh discuss the power of moments along the employee and client journey.
141: Ida Cheinman on Gen Z
Josh Miles interviews Ida Cheinman, Principal of Substance 151, on Generation Z.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
Hosts Emeriti
Damion Morris, CPSM
Marketing & Communications Manager for PCL Construction
Damion Morris is a creative strategist, marketing leader, and keynote speaker who helps leaders, marketers, and creatives lead with clarity, communicate with depth, and show up authentically.
He serves as Marketing & Communications Manager for PCL Construction’s California Buildings District, the company’s largest and fastest-growing region with more than $1B in annual revenue. His work focuses on translating complex pursuits into clear, compelling stories inside high-pressure environments.
As a speaker and former co-host of the PSM Show, one of the AEC industry’s leading marketing podcasts, Damion explores leadership, creativity, and communication through the lens of authenticity. His talks blend strategy and storytelling with insight, humor, and practical perspective.
A Certified Professional Services Marketer (CPSM) and longtime SMPS leader, Damion has served as past president of SMPS Los Angeles and 2025 Program Chair for Amplify AEC. In 2025, he received the Leonardo Award for excellence in marketing leadership and communication.
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
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